Insights / Lab

The reasoning behind the work.

Selected technical notes on analytical foundations, evaluation and practical use. Read the method, assumptions and operating considerations.

Selected reading

Analytics engineering / Technical note

When ClickHouse shines

Connect analytical storage choices to investigative questions, modelling requirements and operational ownership.

Applied decision systems / Technical note

From heuristics to ML

Evaluate predictive controls alongside existing rules, with explicit thresholds, review processes and rollback paths.

Further technical notes

Analytical delivery / Technical note

Outcome first analytics

Frame analytical work around decisions, evidence, guardrails and internal ownership.

Measurement / Technical note

Making GA4 tagging dependable

Make instrumentation dependable with event definitions, validation, release ownership and documentation.

Put the next question to work.

Bring the question, the available evidence and the constraints. Speak directly with the practitioner who will do the work.