01 / Engagement
Diagnostic / problem framing
For an important question with an unclear starting point. Examine the evidence, constraints and options; agree a practical route forward.
About Etterby
Senior judgement. Direct delivery.
Etterby is a founder-led analytics consultancy based in Carlisle, Cumbria, working with organisations across the UK. The person helping frame the problem stays involved in building the solution.
The operating model
Keep the question close to the implementation.
Analytical work depends on the connection between measurement, method and use. Etterby brings those responsibilities together, from the underlying data through to the workflow it supports.
- Start with the decision
- Agree what needs to change, what evidence would support that change and which constraints matter. Make assumptions visible before choosing tools.
- Build alongside your team
- Work hands-on in your analytical environment. Bring internal stakeholders into modelling, evaluation and implementation so decisions are understood as well as documented.
- Make the work inspectable
- Keep definitions, tests, analytical reasoning and implementation choices clear. Review progress against the agreed problem rather than a list of disconnected deliverables.
- Transfer ownership
- Document the system, agree who will monitor it and make space for walkthroughs and capability transfer. Handover includes the reasoning behind the result.
How we work
A practical shape for the work.
The engagement follows the problem and the capacity of your team. Agree the scope, responsibilities and decision criteria together.
02 / Engagement
Outcome-led project
For a defined problem that needs a working analytical solution. Connect the method, implementation and handover around the intended outcome.
03 / Engagement
Embedded senior analytics support
For teams needing sustained senior capacity. Work alongside your people on delivery, analytical judgement and capability development.
Founder-led, directly delivered
Senior judgement.
Personal accountability.
You work directly with the senior practitioner responsible for framing and delivering the work, from the first question through implementation and handover.
Etterby connects analytical thinking with hands-on engineering, and works alongside your team to leave the reasoning and the system in your hands.
Start a direct conversationPut the next question to work.
Bring the question, the available evidence and the constraints. Speak directly with the practitioner who will do the work.