How Etterby Analytics helps
Embedded analytics leadership for complex decisions
Etterby Analytics embeds founder led analytics leadership with your product, operations, and finance teams to deliver the data foundations, decision science, and enablement UK first companies need to move faster.
On-site sessions across Cumbria pair with remote collaboration for organisations across the UK and select global partners, with engagements scoped around measurable outcomes such as fraud reduction, revenue uplift, or adoption.
Recent work spans GA4 instrumentation, self serve dashboard design, and executive storytelling for global restaurant and retail brands.
Data Platforms & Reliability
Versioned pipelines, observability, and governance that keep metrics trustworthy across teams.
Tagging & Digital Analytics Foundations
Stabilise Google Analytics, GTM, and consent journeys so every campaign and funnel report is decision ready.
Analytics, BI & Enablement
Define metrics once, serve them everywhere, and enable teams with workshops, playbooks, and support.
Self Service Dashboards & Embedded Analytics
Craft ThoughtSpot, Power BI, and Hex experiences that answer follow up questions and unlock adoption.
Experimentation, Forecasting & Applied ML
Frame the decision, design robust experiments or models, and keep them accountable in production.
Revenue & Lifecycle Intelligence
Blend predictive modelling, experimentation, and stakeholder storytelling to unlock revenue and customer lifetime value.
Common engagement patterns
4–6 weeks
Data foundations sprint
Stabilise pipelines with dbt, Airflow, and observability, then codify critical metrics so reporting and experimentation can scale.
8–12 weeks
Experimentation & insights pod
Design test roadmaps, automate analysis, and deliver dashboards that quantify conversion, retention, and monetisation.
Quarterly engagement
Revenue intelligence retainer
Ongoing partnership covering forecasting, pricing optimisation, and executive enablement with a clear cadence of deliverables.
How Etterby Analytics collaborates
- •Dedicated Slack channel with <24h async response times
- •Weekly steering with conversion, revenue, or fraud metrics reviewed against targets
- •Playbooks, runbooks, and enablement sessions to embed the new workflows
- •Security, access, and documentation handled in your existing tooling
Ready to explore a project?