Analytics Engineering & Measurement

Tagging & Digital Analytics Foundations

Stabilise Google Analytics, GTM, and consent journeys so every campaign and funnel report is decision ready.

Where the work starts

Audit GA4 properties, GTM containers, and consent flows against regulatory and commercial requirements
Map high value journeys across web, app, and kiosk to align event naming and parameters with revenue goals
Prioritise fixes and net new instrumentation with an agreed backlog, owners, and implementation plan

Intended outcomes

Tagging and consent behaviour that can be tested against agreed measurement and privacy requirements
Source of truth GA4 and BigQuery datasets powering campaign optimisation and product discovery
Playbooks that let marketing, product, and agencies launch with confidence and minimal rework

Tools in context

GA4, GTM, server side tagging, BigQuery, Looker Studio, dbt

Put the next question to work.

Bring the question, the available evidence and the constraints. Speak directly with the practitioner who will do the work.

Talk through an analytics problem