Metrics modernisation for B2B SaaS | Etterby Analytics

Leadership could not reconcile revenue numbers across systems, slowing strategic decisions and damaging trust with enterprise clients.

Consolidated event, billing, and CRM data into a governed semantic layer with dbt and ThoughtSpot
Delivered executive and operator dashboards with documented SLAs and certified content
Ran enablement workshops, office hours, and certification paths to build self serve confidence

Confident quarterly planning with reconciled revenue metrics and definitions
KPI refresh times reduced from hours to minutes with search driven analytics adoption
Cross functional teams making decisions from the same dashboards and alerts

Impact

• Unified metric definitions adopted by finance, sales, and product through governed models.

• ThoughtSpot dashboards embedded in client platforms with <2 minute load times for 120+ DAUs.

• Enablement programme that tripled self serve usage and reduced ad hoc reporting requests.