Retail & E commerce · Tagging & Digital Analytics Foundations, Data Platforms & Reliability
GA4 tagging overhaul for omnichannel retail
Private Equity Portfolio
Stabilised Google Analytics, consent flows, and campaign attribution across five portfolio brands.
Problem
Disparate GA4 setups, consent tools, and agencies created data loss and conflicting revenue numbers for leadership.
Solution
- Conducted a multi brand audit covering GA4 schemas, ecommerce events, and CMP integrations
- Rebuilt measurement plans, implemented enhanced ecommerce tagging, and automated validation with server side tests
- Partnered with marketing to embed governance rituals and roll out executive ready dashboards
Outcome
- Trustworthy acquisition and merchandising reporting within one source of truth
- Faster go to market for seasonal campaigns backed by pre launch QA checklists
- Internal teams confident managing instrumentation without constant contractor support