Selected work
Case studies that match analytics craft with business results
Each engagement blends data engineering, experimentation, and enablement. The focus: measurable shifts in fraud, revenue, or adoption that sustain after handover.
Highlights include GA4 tagging recoveries, franchise dashboard relaunches, and revenue experimentation embedded with client teams.
What Etterby Analytics delivers: Data platforms & reliability, Decision ready analytics, Experimentation & forecasting, Revenue optimisation. A simple, accountable process: Frame → Ship → Adopt.
Marketplaces · Experimentation, Forecasting & Applied ML, Data Platforms & Reliability
Fraud detection uplift
Rebuilt trust & safety analytics and launched fraud models that cut abusive users from 10% to 0.6%.
Impact
- • Reduced fraudulent users from 10% to 0.6% at 97% precision and 86% detection.
- • Average detection window improved by 40 days with automated takedown workflows.
- • Executive dashboarding with weekly SLAs and incident reporting.
Engagement length: 16 weeks
Restaurants & Hospitality · Self Service Dashboards & Embedded Analytics, Analytics, BI & Enablement
Self service analytics for global restaurant operators
Delivered franchise performance dashboards and enablement that unlocked daily self serve usage.
Impact
- • Franchisee dashboards adopted across 20+ markets with role based navigation and automated commentary.
- • Daily active users tripled as operators relied on guided analyses for staffing, menu, and promotions.
- • Embedded analytics in the Vita Mojo portal with governance, release notes, and telemetry to steer iterations.
Engagement length: 14 weeks
B2B SaaS · Analytics, BI & Enablement, Data Platforms & Reliability
Metrics modernisation for B2B SaaS
Delivered a governed metrics layer and ThoughtSpot rollout that aligned revenue and product teams.
Impact
- • Unified metric definitions adopted by finance, sales, and product through governed models.
- • ThoughtSpot dashboards embedded in client platforms with <2 minute load times for 120+ DAUs.
- • Enablement programme that tripled self serve usage and reduced ad hoc reporting requests.
Engagement length: 12 weeks
Retail & E commerce · Tagging & Digital Analytics Foundations, Data Platforms & Reliability
GA4 tagging overhaul for omnichannel retail
Stabilised Google Analytics, consent flows, and campaign attribution across five portfolio brands.
Impact
- • Unified GTM containers with consent aware deployment and automated QA.
- • GA4 to BigQuery export powering merchandising and acquisition dashboards within four weeks.
- • Runbooks that let agencies launch campaigns without breaking instrumentation.
Engagement length: 8 weeks
Marketplaces · Revenue & Lifecycle Intelligence, Experimentation, Forecasting & Applied ML
Price optimisation for marketplace growth
Delivered dynamic pricing and forecasting models that lifted daily revenue by 10%.
Impact
- • +10% daily revenue uplift within six weeks of launch.
- • Automated revenue and user forecasts consumed by finance and leadership.
- • Experimentation playbooks adopted by product and marketing for ongoing optimisation.
Engagement length: 10 weeks
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