Instrumentation, consent, and GA4 tracking that marketing and product can trust.
Tagging & Digital Analytics Foundations
Stabilise Google Analytics, GTM, and consent journeys so every campaign and funnel report is decision ready.
Where each engagement starts
- Audit GA4 properties, GTM containers, and consent flows against regulatory and commercial requirements
- Map high value journeys across web, app, and kiosk to align event naming and parameters with revenue goals
- Prioritise fixes and net new instrumentation with an agreed backlog, owners, and implementation plan
Outcomes
- Robust tagging and consent management passing data loss and privacy reviews
- Source of truth GA4 and BigQuery datasets powering campaign optimisation and product discovery
- Playbooks that let marketing, product, and agencies launch with confidence and minimal rework
Stack GA4, GTM, server side tagging, BigQuery, Looker Studio, dbt