Cookie Policy
Last updated: 22 March 2026
This policy explains how cookies and similar storage technologies are used on the Etterby Analytics website.
What cookies and storage technologies are
Cookies are small text files stored in your browser. Similar storage technologies, such as localStorage, can also remember settings on your device. They help websites remember choices and understand broad usage patterns.
Cookie categories used on this site
Strictly necessary: used to remember your cookie preference. These are needed so your preference is respected across visits.
Analytics (Google Analytics 4): optional cookies used only if you explicitly consent.
Analytics is optional
Google Analytics 4 does not load unless you choose Accept analytics. If you reject analytics, GA4 remains blocked.
How GA4 is used here
- • understanding page visits
- • understanding high-level site usage
- • improving the website and content
Your choices and controls
On first visit, the cookie banner lets you accept or reject analytics cookies. You can reopen controls later using the control in the footer and change your choice at any time.
Known cookies and storage items
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
etterby_cookie_consent |
Etterby Analytics Ltd | Stores your analytics consent choice. | 1 year | Strictly necessary |
etterby_cookie_consent_v1 (localStorage) |
Etterby Analytics Ltd | Stores your analytics consent choice in browser storage. | Until cleared by browser/user | Strictly necessary |
preferred-theme (localStorage) |
Etterby Analytics Ltd | Remembers your light or dark theme preference. | Until cleared by browser/user | Strictly necessary |
_ga, _ga_*, _gid, _gat where applicable |
Supports aggregated analytics measurement when consent is given. | TODO: confirm exact cookie names and durations from production browser session. | Analytics (optional) |
More information
For more on personal data handling, see the Privacy Policy. For cookie questions, email hello@etterby.com.